Advertisements
are methods used to commercialize a product or anything else, such as AA
meetings, a garage sale, etc.
Advertising is used mainly to influence specific audience or all
audiences to buy the product. For example,
my product is advertising Reebok and is concentrating on people who play
American Football. The advertisement is
using the testimonial* method to advertise Reebok.
The purpose for
advertising is to commercialize a product or anything else to a certain
audience or to any audiences. Another
purpose for advertising is to persuade people to buy the product so that you'll
get more money. A third purpose is to
make the company a bigger name by getting more buyers. For example, the purpose of my advertisement
is to persuade any American Football players to buy Reebok.
I think
advertising is necessary in the point of view of a company owner. Because for
his company to prosper, he needs buyers, and without advertising he'll have
less buyers which will slow down his company's
growth. But in my opinion, I don't think advertising
is necessary because we can live with less products. It might even be better with no
advertisements because T.V shows and basketball games would be on continuously
without any commercial interruptions.
For example, my advertisement is advertising Reebok, but I don't need
it, I can live with slippers or nothing at all; nevertheless, wearing a pair of
Reebok shoe would be more comfortable.
I think
advertising is the right to choose. When
something is advertised, it does not mean that you have to buy it, but it is
giving you a choice. For example, my
advertisement is trying to persuade me to buy Reebok, but it is just giving me
one choice of my several choices of sportswear.
Recently, I went
in a chat room called "help", and asked for their opinion on
advertising. I asked 17 different
people, and 11 said advertising is foolish because it does nothing but
interrupt sitcoms and games. The other 6
said, they don't mind all the advertising and that advertising is necessary
because no games would be shown since no one would sponsor them without
advertising.
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