Thomas Paine, often called the "Godfather
of America" was an eighteenth century writer who used propaganda and
persuasion techniques to motivate Americans in the fight for freedom from
Britain. In one of several editions of
his pamphlets titled The Crisis, Paine used several propaganda and persuasion
techniques including over generalization, either/or fallacy, bandwagon appeal,
parallelism, analogy, repetition, anecdote, and loaded language. During the winter of 1776, American soldiers
fighting in the Revolutionary War under the command of George Washington had
little food, insufficient shelter, and many were deserting. The reading of The Crisis to these troops had
a profound effect upon their morale which lead to a victory at Trenton. George Washington's famous crossing of the
Delaware River ultimately became a turning point in the war. As noted by John Keane in his book, Tom Paine:
a Political Life, "Tom Paine strikes our times like a trumpet blast from a
distant world."
Thomas Paine used propaganda methods to induce
a desire for freedom in the reader in one of his works, The Crisis. One type of propaganda used was over
generalization. His use of broad
generalities was demonstrated when he concluded, "Not a man lives on the
continent, but fully believes that a separation must sometime or other finally
take place..." A second type of
propaganda used was either/or fallacy.
Paine had the sentiment that a man either fought for freedom or would
always be known as a coward when he stated, "The heart that feels not now
is dead; the blood of his children will curse his cowardice who shrinks back at
a time when a little might have saved the whole, and made them happy." The third and final use of propaganda in
Paine's The Crisis was the bandwagon appeal.
To truly be an admired American, Tom thought that one had to support and
fight for freedom for all. This was
exemplified when he said, "The summer soldier and the sunshine patriot
will, in this crisis, shrink from the service of their country, but he that
stands it now deserves the love and thanks of man and woman."
Tom Paine also used many forms of persuasion in
his essays contained in The Crisis. The
first type of persuasive style used was parallelism. He noted the similarities between England and
a house burglar when he stated, "...but if a thief breaks into my house,
burns and destroys my property, and kills or threatens me, or those that are in
it, and to 'bind me in all cases whatsoever' to his absolute will, am I to
suffer it?" A second genera of persuasion used was the analogy. Thomas Paine concluded that the King of
England was an impious criminal when he declared, "I cannot see on what
grounds the King of Britain can look up to heaven for help against us: a common
murderer, a highwayman, or a housebreaker has as good a pretense as he..."
The third example of persuasion used was repetition. He continually claimed God's assistance for
the American cause when he expressed, "...God almighty will not give up a
people to military destruction, or leave the unsupported to
perish..." and "Neither have I
so much of the infidel in me as to suppose that He has relinquished the
government of the world, and given us up to the care of devils." A fourth instance of persuasion Paine
utilized was loaded language. Emotional
excitement was certainly provoked when he declared, "Britain, with an army
to enforce her tyranny, had declared that she has a right not only to tax, but
'to bind us in all cases whatsoever'; and if being bound in that manner is not
slavery, then is there not such a thing as slavery upon earth." The fifth
and final example of persuasion contained in The Crisis was the anecdote. Paine told the story of a common man who
wanted to see freedom in his lifetime.
"A noted one, who kept a tavern at Amboy, was standing at his door,
with as pretty a child in his hand, about eight or nine years old, as I ever
saw, and after speaking his mind as freely as he thought was prudent, finished
with this unfatherly expression, 'Well! give me peace in my day.'"
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